Intro-Chapter 3

A Whole New Mind by Daniel Pink explores the impact that the right side of the human brain will have on the world in the future. People who are more right brained oriented tend to be more creative, and emotional where are left brainers are more logical and linear. Pink explains that it is important to have both sides in order to function. He also says that we are heading into the Conceptual age, in which the more left brained jobs will become obsolete.

He states that there are 3 main reasons for this transition for America to the right side of the brain. These reasons are Abundance, Asia, and Automation. Abundance is the fact that today there is an overproduction of materials ranging from cars to toilet brushes. Because of the amount of products, companies need to find a way to make their product more appealing. One of the most productive ways of doing this is making the product more design oriented, more appealing to the right side of the brain. The second "A", is Asia. Daniel explains that today outscoring is a HUGE part of American culture. Nothing is made here, but is instead shipped to countries like China or India. As a result people in these countries are doing "American" work for much less pay. This means that even more jobs will be outsourced in the future, making blue collar work even more obsolete. In addition to blue collar work, white collar work will also be outsourced. This means jobs like lawyers, accountants, and computer programmers will soon no longer be the career of choice.